Learn the basics of making strategic marketing decisions and building an integrated marketing plan. Utilizing a practical and repeatable process, you will learn about important concepts such as pricing, distribution, messaging, message delivery and how to base all of those decisions on your customer profile, product advantages, and competition.
This course is part of the Start a Successful Business series.
- Item #: Y531
- Sessions: 1, Th
- Location: Virtual Classroom
- Fee: $59.00
- Instructor: Kevin Grossman
Due to on-going COVID-19 restrictions, this class is hosted in a live Virtual Classroom. One to two business days prior to your class, staff will email instructions on how to access your Virtual Classroom.